Publications of Ruben Cuevas

Google Scholar Profile

Last updated: 16/5/2022

• The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests
  A. Cuevas, R. Cuevas, K. Desmet, I. Ortuño-Ortín. NBER Working Paper No. 29451.
  Work in Progress


• The Taxman calls. How does Facebook answer? Global Effects of Taxation on Online Advertising
  A. Cuevas, R. Cuevas, A. Lassmann, F. Liberini, A. Russo. NET Insititute Working Paper No. 17-09 (authors sorted in alphabetic order).
  Work in Progress


• Politics in the Facebook Era. Evidence from the 2016 US Presidential Elections
  A. Cuevas, R. Cuevas, A. Lassmann, F. Liberini, A. Russo
  CAGE Working Series Paper.

• Unique on Facebook: formulation and evidence of (nano) targeting individual users with non-PII data
  J. González-Cabañas, A. Cuevas, R. Cuevas, J. López-Fernández, D. García
  21st ACM Internet Measurement Conference (ACM IMC). 2021. (runner up for best paper award)
  


• Q-Tag: A transparent solution to measure ads viewability rate in online advertising campaigns
  P. Callejo, A. Pastor, R. Cuevas, A. Cuevas
  15th ACM International Conference on emerging Networking EXperiments and Technologies (ACM CoNEXT). 2019.
  


• Beyond content analysis: Detecting targeted ads via distributed counting
  C. Iordanou, N. Kourtellis, J. M. Carrascosa, C. Soriente, R. Cuevas, N. Laoutaris
  15th ACM International Conference on emerging Networking EXperiments and Technologies (ACM CoNEXT). 2019.
  


• Nameles: An intelligent system for Real-Time Filtering of Invalid Ad Traffic
  A. Pastor, M. Parssinen, P. Callejo, P. Vallina, R. Cuevas, A. Cuevas, A. Azcorra
  The Web Conference (WWW). 2019.
  


• Facebook use of sensitive data for advertising in Europe
  J. Gonzalez, A. Cuevas, R. Cuevas
  27th USENIX Security Symposium (USENIX Security). 2018.


• Opportunities and Challenges of Ad-based Measurements from the Edge of the Network
  P. Callejo, C. Kelton, N. Vallina-Rodriguez, R. Cuevas, O. Gasser, C. Kreibich, F. Wohlfart, A. Cuevas
  16th ACM Workshop on Hot Topics in Networks (HotNets). 2017.


• FDVT: Data Valuation Tool for Facebook Users
  J.Gonzalez, A. Cuevas, R. Cuevas
  The ACM Confernece on Human Factors in Computing Systems (CHI). 2017.


• Independent Auditing of Online Display Advertising Campaigns
  P. Callejo, R. Cuevas, A. Cuevas, M. Kotila
  15th ACM Workshop on Hot Topics in Networks (HotNets). 2016.


• Understanding the detection of fake-view fraud in Video Content Portals
  M. Marciel, R. Cuevas, A. Banchs, R. Gonzalez, S. Traverso, M. Ahmed, A. Azcorra
  25th International World Wide Web Conference (WWW). 2016.


• I Always Feel Like Somebody's Watching Me. Measuring Online Behavioural Advertising
  J. Carrascosa, J. Mikians, R. Cuevas, V. Erramilli, N. Laoutaris
  11th ACM International Conference on emerging Networking Experiments and Technologies (ACM CoNEXT). 2015.


• Are Trending Topics useful for marketing? Visibility of Trending Topics vs Traditional Advertisement
  J. Carrascosa, R. Gonzalez, R. Cuevas, A. Azcorra
  ACM Conference on Online Social Networks (COSN). 2013.


• Investigating the Reaction of BitTorrent Content Publishers to Antipiracy Actions
  R. Farahbaksh, A. Cuevas, R. Cuevas, R. Rejaie, M. Krycka, R. Gonzalez, N. Crespi
  IEEE International Conference on Peer-to-Peer Computing (P2P). 2013.
  


• Google+ or Google-? Dissecting the Evolution of the New OSN in its First Year
  R. Gonzalez, R. Cuevas, R. Motamedi, R. Rejaie, A. Cuevas
  22nd International World Wide Web Conference (WWW). 2013.
  


• Unveling the structure of live BitTorrent Swarms: methodology and analysis
  M. Kryczka, R. Cuevas, C. Guerrero and A. Azcorra
  IEEE International Conf. in Peer-to-Peer Computing (IEEE P2P). 2011.
  


• Deep Diving into BitTorrent Locality
  R. Cuevas, N. Laoutaris, Y. Xiao, G. Siganos and P. Rodriguez
  IEEE International Conference on Computer Communications (IEEE INFOCOM). 2011.
  


• Is Content Publishing in BitTorrent Altruistic or Profit-Driven?
  R. Cuevas, M. Kryczka, A. Cuevas, S. Kaune, C. Guerrero and R. Rejaie
  6th ACM International Conference on emerging Networking Experiments and Technologies (ACM CoNEXT). 2010.
  


• Unraveling BitTorrent's File Unavailability: Measurements and Analysis
  S. Kaune, R. Cuevas, G. Tyson, A. Mauthe, C. Guerrero and R. Steinmetz
  IEEE International Conference in Peer-to-Peer Computing (IEEE P2P). 2010
  


• Routing fairness in Chord: Analysis and Enhancement
  R. Cuevas, M. Uruena, A. Banchs
  The 28th Conference on Computer Communications (IEEE INFOCOM). 2009.
  

• Measuring DoH with web ads
  P. Callejo,M. Bagnuolo, J. González-Ruiza, A. Lutu, A. García-Martínez, R. Cuevas
  Elsevier Computer Networks. 2022 (Accepted for publication).


• Expanding the measurement of culture with a sample of two billion humans
  N.Obradovich, Ö. Özak, I. Martón, I. Ortuño-Ortín, E. Awad, M. Cebrián, R. Cuevas, K. Desmet, I. Rahwan, A. Cuevas
  The Journal of the Royal Society Interface. 2022 (Accepted for publication).


• A deep dive into the accuracy of IP Geolocation Databases and its impact on online advertising
  P. Callejo, M. Gramaglia, R. Cuevas, A. Cuevas
  IEEE Transactions on Mobile Computing, 2022 (Accepted for publication).
  


• A PIMS Development Kit for New Personal Data Platforms
  N. Jha, M. Trevisan, L. Vassio, M. Mellia, S. Traverso, A. García-Recuero, N. Laoutaris, S. Andres, A. Mehrjoo, R. Cuevas, K. Katevas, P. Papadopoulos, N. Kourtellis, R. González, X. Olivares, G.M Kalatzantonakis
  IEEE Internet Computing, 2022 (Accepted for publication).
  


• How resilient is the Open Web to the COVID-19 pandemic?
  J.González, P. Callejo, P. Vallina, A. Cuevas, R. Cuevas, A.F. Anta
  Elsevier Telematics and Informatics, 2021.
  


• Digital Contact Tracing: Large-Scale Geolocation Data as an Alternative to Bluetooth-Based Apps Failure
  J.González, A. Cuevas, R. Cuevas, M. Maier
  MDPI Electronics, 2021.
  


• Optimizing the Frequency Capping: A Robust and Reliable Methodology to Define the Number of Ads to Maximize ROAS
  J. Romero, A. Cuevas, R. Cuevas
  MDPI Applied Sciences, 2021.
  


• Establishing trust in online advertising with signed transactions
  A. Pastor, R. Cuevas, A. Cuevas, A. Azcorra
  IEEE Access, 2021.
  


• Does Facebook use sensitive data for advertising purposes?
  J.González, A. Cuevas, A. Arrate, R. Cuevas
  Communicationsof the ACM, 2021.
  


• Digital marketing attribution: Understanding the user path
  J. Romero, A. Cuevas, R. Cuevas
  MDPI Electronics, 2020.
  


• Tracking Fraudulent and Low-Quality Display Impressions
  P. Callejo, R. Cuevas, Á. Cuevas, M. Esteban-Bravo, Jose M. Vidal-Sanz
  Journal of Advertising. May 2020.


• Malvertising in Facebook: Analysis, Quantification and Solution
  A. Arrate, J.González, A. Cuevas, R. Cuevas
  MDPI Electronics, 2020.
  


• An Ad-Driven Measurement Technique for Monitoring the Browser Marketplace
  P. Callejo, R. Cuevas, A. Cuevas
  IEEE Access, December 2019.
  


• Measuring the Global Recursive DNS Infrastructure: A View From the Edge
  P. Callejo, R. Cuevas, N. Vallina-Rodriguez, A. Cuevas
  IEEE Access, October 2019
  


• Large-scale analysis of user exposure to online advertising on Facebook
  A. Arrate, J. Gonzalez, A. Cuevas, M. Calderon, R. Cuevas
  IEEE Access, January 2019
  


• A large-scale analysis of Facebook's user-base and user engagement growth
  Y.M. Kassa, R. Cuevas, A. Cuevas
  IEEE Access, December 2018.
  


• Is Blockchain Ready to Revolutionize Online Advertising?
  M. Parssinen, M. Kotila, R. Cuevas, A. Phansalkar, J. Manner
  IEEE Access, October 2018.


• Environmental impact assessment of online advertising
  M. Parssinen, M. Kotila, R. Cuevas, A. Phansalkar, J. Manner
  Environmental Impact Assessment Review, November 2018.


• Analyzing gender inequality through large-scale Facebook advertising data
  D. Garcia, Y. Mitike-Kassa, A. Cuevas, M. Cebrian, E. Moro, I. Rahwan, R. Cuevas
  Proceedings of the National Academy of Science of the United States of America (PNAS), July 2018.


• Unsupervised Scalable Statistical Method for Identifying Influential Users in Online Social Networks
  A. Azcorra, L.F. Chiroque, R. Cuevas, A. Fernandez-Anta, H. Laniado, R. Lillo, J. Romo
  Nature Scientific Reports, May 2018.


• Energy-optimal collaborative file distribution in wired networks
  K. Verma , G. Rizzo, A. Fernandez Anta, R. Cuevas, A. Azcorra, S. Zaks, A. Garcia-Martinez
  Springer Peer-to-Peer Networking and Applications, July 2017.


• CSD: A Multi-User Similarity Metric for Community Recommendation in Online Social Networks
  X. Han, L. Wang, R. Farahbakhsh, A. Cuevas, R. Cuevas, N. Crespi, L. He
  Elsevier Expert Systems with Applications, July 2016.


• Assessing The Evolution of Google+ in its First Two Years
  R. Gonzalez, R. Cuevas, R. Motamedi, R. Rejaie, A. Cuevas
  IEEE/ACM Transactions on Networking (TON), June 2016.


• Quantifying the Economic and Cultural Biases of Social Media through Trending Topics
  J. Carrascosa, R. Cuevas, R. Gonzalez, A. Azcorra, D. Garcia
  PLOS ONE, July 2015.


• On exploiting social relationship and personal background for content discovery in P2P networks
  X. Han, A. Cuevas, N. Crespi, R. Cuevas, X. Huang
  Elsevier Future Generation Computer Systems (FGCS), November 2014.


• Research challenges on energy-efficient networking designs
  M. Meo, E. Le Rouzic, R. Cuevas, C. Guerrero
  Elsevier Computer Communications (Special Issue on Green Networking), September 2014.


• BitTorrent Locality and Transit TrafficReduction: When, Why, and at What Cost?
  R. Cuevas, N. Laoutaris, X. Yang, G. Siganos, P. Rodriguez
  IEEE Transactions on Parallel and Distributed Systems (TPDS), May 2014.


• TorrentGuard: Stopping scam and malware distribution in the BitTorrent ecosystem
  R. Cuevas, M. Kryczka, R. Gonzalez, A. Cuevas, A. Azcorra
  Elsevier Computer Networks (COMNET), February 2014.


• Understanding the locality effect in Twitter: measurement and analysis
  R. Cuevas, R. Gonzalez, A. Cuevas, C. Guerrero
  Springer Personal and Ubiquitous Computing (PUC), February 2014.


• Dynamic Data-Centric Storage for long-term storage in Wireless Sensor and Actor Networks
  A. Cuevas, M. Urueña, G. Veciana, R. Cuevas, N. Crespi
  Springer Wireless networks, January 2014.


• A survey of mobility in information-centric networks
  G. Tyson, N. Sastry, R. Cuevas, I. Rimac, A. Mauthe
  Communications of the ACM (CACM), December 2013.


• Understanding the Evolution of Multimedia Content in the Internet through BitTorrent Glasses
  R. Farahbakhsh, A. Cuevas, R. Cuevas, R. Gonzalez, N. Crespi
  IEEE Network, December 2013.


• Unveiling the incentives for content publishing in popular BitTorrent portals
  R. Cuevas, M. Kryczka, A. Cuevas, S. Kaune, C. Guerrero, R. Rejaie
  IEEE/ACM Transactions on Networking (TON), October 2013.


• Reduced overhead for intra-�cluster and inter-cluster sensor-to-�actor communications in IEEE 802.15. 4 networks
  A. Cuevas, M. Urueña, R. Cuevas, N. Crespi
  International Journal of Ad Hoc and Ubiquitous Computing, January 2013.


• Connectivity properties of real BitTorrent swarms
  R. Cuevas, M. Kryczka, A. Cuevas, C. Guerrero, A. Azcorra
  KSII Transactions on Internet and Information Systems, September 2013.


• A Model to Quantify the Success of a Sybil Attack Targeting RELOAD/Chord Resources
  M. Urueña, R. Cuevas, A. Cuevas, A. Banchs
  IEEE Communications Letters, January 2013.


• Measuring the bittorrent ecosystem: Techniques, tips, and tricks
  M. Kryczka, R. Cuevas, C. Guerrero, A. Azcorra, A. Cuevas
  IEEE Communications Magazine, October 2011.


• Modelling data-aggregation in multi-replication data centric storage systems for wireless sensor and actor networks
  A. Cuevas, M. Urueña, R Cuevas, R. Romeral
  IET Communications, August 2011.


• Applying Low Discrepancy Sequences for Node-ID Assignment in P2PSIP
  R. Cuevas, A. Cuevas, M. Uruena, A. Banchs
  IEEE Communications Letters, March 2011.


• A collaborative P2P scheme for NAT Traversal Server discovery based on topological information
  R. Cuevas, A. Cuevas, A. Cabellos-Aparicio, L. Jakab, C. Guerrero
  Computer Networks, August 2010.


• H-p2psip: Interconnection of p2psip domains for global multimedia services based on a hierarchical dht overlay network
  I. Martinez-Yelmo, A. Bikfalvi, R. Cuevas, C. Guerrero, J. Garcia
  Computer Networks, March 2009.


• Multilevel network characterization using regular topologies
  J.G. Lopez, M. Imine, R. Cuevas, J.M. Pedersen, O.B. Madsen
  Computer Networks, August 2008.


• Applications and challenges of the 802.11 e EDCA mechanism: an experimental study
  A. Banchs, A. Azcorra, C. Garcia, R. Cuevas
  IEEE Network, August 2005.

• VoIP over WLAN performance
  A. Cuevas, R. Cuevas, M. Urueña, D. Larrabeiti, A. Banchs.
  VoIP Handbook: Applications, Technologies, Reliability, and Security. CRC Press. ISBN: 9781420070200, 2008.


• Bittella: A Novel Content Distribution Overlay based on Bittorrent and Social GroupsÓ, 1st International Workshop on Peer to Peer Networks
  R. Cuevas, C. Guerrero, I. Martinez-Yelmo, A. Cuevas, C. Navarro.
  LNCS 4806. Pages: 991-1000. ISBN: 978-3-540-76889-0, 2007.


• A Novel Overlay Network for a Secure Global Home Agent Dynamic Discovery
  A. Cuevas, R. Cuevas, M. Urueña, C. Guerrero.
  LNCS 4806. Pages: 991-1000. ISBN: 978-3-540-76889-0, 2007.


• A Proposal for Zigbee Clusters Interconnection based on Zigbee Extension Devices
  A. Cuevas, R. Cuevas, M. Urueña, D. Larrabeiti.
  Wireless Sensor and Actor Networks IFIP International Federation for Information Processing. ISBN: 978-0-387-74898-6, 2007.

• The cookie recipe: Untangling the use of cookies in the wild
  R. Gonzalez, L. Jiang, M. Ahmed, M. Marciel, R. Cuevas, H. Metwalley, S. Niccolini.
  Network Traffic Measurement and Analysis Conference (TMA). 2017.


• Deploying Large-Scale Datasets on-Demand in the Cloud: Treats and Tricks on Data Distribution
  L.M. Vaquero, A. Celorio, F. Cuadrado, R. Cuevas
  IEEE Transactions on Cloud Computing. 2015.
  


• On the tweet arrival process at Twitter: analysis and applications
  R. Gonzalez, A. Muñoz, J.A. Hernandez, R Cuevas
  Transactions on Emerging Telecommunications Technologies, 2014.


• On weather and internet traffic demand
  J.C. Cardona, R. Stanojevic, R. Cuevas
  Passive and Active Measurements (PAM). Poster. 2013.
  


• Greening the internet: energy-optimal file distribution
  K. Verma, G. Rizzo, A. Fernandez Anta, R. Cuevas, A. Azcorra
  IEEE International Conference on Network Computing and Applications (NCA). 2012.
  Best Paper Award.
  


• A survey of mobility in information-centric networks: challenges and research directions
  G. Tyson, N. Sastry, I. Rimac, R. Cuevas, A. Mauthe
  ACM workshop on Emerging Name-Oriented Mobile Networking Design-Architecture, Algorithms, and Applications. 2012.
  


• Deep Diving into BitTorrent Locality
  R. Cuevas, N. Laoutaris, Y. Xiao, G. Siganos and P. Rodriguez
  ACM international conference on Measurement and modeling of computer systems (SIGMETRICS). Poster. 2010.
  (Nominated for Best Poster Award)
  


• A first step towards user assisted online social networks
  M. Kryczka, R. Cuevas, C. Guerrero, E. Yoneki, A. Azcorra
  Workshop on social network systems (SNS), 2010.
  


• P2P-HN: A P2P-based Route Optimization Solution for Mobile IP and NEMO clients
  R. Cuevas, J. Domingo-Pascual, A. Cuevas, C. Guerrero
  IEEE International Conference in Communications 2009 (ICC), 2009.
  


• Enabling global multimedia distributed services based on hierarchical dht overlay networks
  I. Martinez-Yelmo, A. Bikfalvi, C. Guerrero, R. Cuevas, A. Mauthe
  IEEE Future Multimedia Networking Workshop (FMN), 2008.
  Best Paper Award.
  


• OnMove: A Protocol for Content Distribution in Wireless Delay Tolerant Networks based on Social Information
  R. Cuevas, E. Jaho, C. Guerrero, I. Stavrakakis
  ACM International Conference on emerging Networking Experiments and Technologies (ACM CoNEXT). PhD Student Workshop. 2008
  


• P2P based architecture for global home agent dynamic discovery in IP mobility
  R. Cuevas, C. Guerrero, A. Cuevas, M. Calderon, C.J. Bernardos
  IEEE Vehicular Technology Conference (VTC), 2007.
  

** Other publications can be found in Ruben's Google Scholar profile

• Dynamic and location aware server discovery based on a fair distributed Hash table
  Ruben Cuevas.
  PhD Thesis. Universidad Carlos III de Madrid.
  Best Spanish PhD Thesis in Communication and Networks Services Award. 2010.


• Understanding Unfairness in Chord
  Ruben Cuevas.
  MSc Thesis (Telematics Engineering). Universidad Carlos III de Madrid (Spain). 2007.
  


• Tripleplay Network Modeling for Spain.
  Jose Manuel Gutierrez, Maria Sanchez, Ruben Cuevas.
  MSc Thesis (Network Planning and Management). Aalborg University (Denmark). 2006.
  


• Soporte QoS en redes WLAN 802.11e: analisis practico de prestaciones e implementacion de una arquitectura QoS. (Spanish)
  Ruben Cuevas.
  MSc Thesis (Telecomunications Engineering). Universidad Carlos III de Madrid (Spain). 2005.
  

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