SELECTED PUBLICATIONS
- Expanding the measurement of culture with a sample of two billion humans
N.Obradovich, Ö. Özak, I. Martón, I. Ortuño-Ortín, E. Awad, M. Cebrián, R. Cuevas, K. Desmet, I. Rahwan, A. Cuevas
The Journal of the Royal Society Interface. 2022.
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- A deep dive into the accuracy of IP Geolocation Databases and its impact on online advertising
P. Callejo, M. Gramaglia, R. Cuevas, A. Cuevas
IEEE Transactions on Mobile Computing. 2022.
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- The Gender Gap in Preferences: Evidence from 45,397 Facebook Interests
A. Cuevas, R. Cuevas, K. Desmet, I. Ortuño-Ortín
National Bureau of Economic Research. 2021.
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- Unique on Facebook: formulation and evidence of (nano) targeting individual users with non-PII data
J. González-Cabañas, A. Cuevas, R. Cuevas, J López-Fernández, D. García
ACM IMC. 2021. (runner up for best paper award)
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- Does Facebook Use Sensitive Data for Advertising Purposes? Worldwide Analysis and GDPR Impact
A. Cuevas, J. González, A. Arrate, R. Cuevas
Communications of the ACM. 2021.
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- Q-Tag: A transparent solution to measure ads viewability rate in online advertising campaigns
P. Callejo, A. Pastor, R. Cuevas, A. Cuevas
The 15th ACM International Conference on emerging Networking EXperiments and Technologies (ACM CoNEXT). 2019.
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- Beyond content analysis: Detecting targeted ads via distributed counting
C. Iordanou, N. Kourtellis, J. M. Carrascosa, C. Soriente, R. Cuevas, N. Laoutaris
The 15th ACM International Conference on emerging Networking EXperiments and Technologies (ACM CoNEXT). 2019.
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- Nameles: An intelligent system for Real-Time Filtering of Invalid Ad Traffic
A. Pastor, M. Parssinen, P. Callejo, P. Vallina, R. Cuevas, A. Cuevas, A. Azcorra
The Web Conference (WWW). 2019.
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- Analyzing gender inequality through large-scale Facebook advertising data
D. Garcia, Y. Mitike-Kassa, A. Cuevas, M. Cebrian, E. Moro, I. Rahwan, R. Cuevas
Proceedings of the National Academy of Science of the United States of America (PNAS). 2018.
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- Facebook use of sensitive data for advertising in Europe
J. Gonzalez, A. Cuevas, R. Cuevas
27th USENIX Security Symposium (USENIX Security). 2018.
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- Unsupervised Scalable Statistical Method for Identifying Influential Users in Online Social Networks
A. Azcorra, L.F. Chiroque, R. Cuevas, A. Fernandez-Anta, H. Laniado, R. Lillo, J. Romo
Nature Scientific Reports. 2018.
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- Opportunities and Challenges of Ad-based Measurements from the Edge of the Network
P. Callejo, C. Kelton, N. Vallina-Rodriguez, R. Cuevas, O. Gasser, C. Kreibich, F. Wohlfart, A. Cuevas
16th ACM Workshop on Hot Topics in Networks (HotNets). 2017.
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- FDVT: Data Valuation Tool for Facebook Users
J.Gonzalez, A. Cuevas, R. Cuevas
The ACM Confernece on Human Factors in Computing Systems (CHI). 2017.
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- Independent Auditing of Online Display Advertising Campaigns
P. Callejo, R. Cuevas, A. Cuevas, M. Kotila
15th ACM Workshop on Hot Topics in Networks (HotNets). 2016.
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- Understanding the detection of fake-view fraud in Video Content Portals
M. Marciel, R. Cuevas, A. Banchs, R. Gonzalez, S. Traverso, M. Ahmed, A. Azcorra
25th International World Wide Web Conference (WWW). 2016.
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- Assessing The Evolution of Google+ in its First Two Years
R. Gonzalez, R. Cuevas, R. Motamedi, R. Rejaie, A. Cuevas
IEEE/ACM Transactions on Networking (TON). 2015
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- I Always Feel Like Somebody's Watching Me. Measuring Online Behavioural Advertising
J. Carrascosa, J. Mikians, R. Cuevas, V. Erramilli, N. Laoutaris
11th ACM International Conference on emerging Networking Experiments and Technologies (ACM CoNEXT). 2015.
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- Quantifying the Economic and Cultural Biases of Social Media through Trending Topics
J. Carrascosa, R. Cuevas, R. Gonzalez, A. Azcorra, D. Garcia
PLOS ONE. 2015.
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- BitTorrent Locality and Transit Traffic Reduction: when, why and at what cost?
R.Cuevas, N.Laoutaris, Y. Xiao, G. Siganos and P. Rodriguez
IEEE Transactions on Parallel and Distributed Systems (TPDS). 2014
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- Are Trending Topics useful for marketing? Visibility of
Trending Topics vs Traditional Advertisement
J. Carrascosa, R. Gonzalez, R. Cuevas, A. Azcorra
ACM Conference on Online Social Networks (COSN). 2013.
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- Investigating the Reaction of BitTorrent Content Publishers to Antipiracy Actions
R. Farahbaksh, A. Cuevas, R. Cuevas, R. Rejaie, M. Krycka, R. Gonzalez, N. Crespi
IEEE International Conference on Peer-to-Peer Computing (P2P). 2013.
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- Google+ or Google-? Dissecting the Evolution of the New OSN in its First Year
R. Gonzalez, R. Cuevas, R. Motamedi, R. Rejaie, A. Cuevas
22nd International World Wide Web Conference (WWW). 2013.
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- A survey of mobility in information-centric networks
G. Tyson, N. Sastry, R. Cuevas, I. Rimac and A. Mauthe
Communications of the ACM (CACM). 2013
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- Unveiling the Incentives for Content Publishing
in Popular BitTorrent Portals
R.Cuevas, M.Kryczka, A. Cuevas, S. Kaune, C. Guerrero and R. Rejaie
IEEE/ACM Transactions on Networking (TON). 2013.
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- Unraveling the structure of live BitTorrent Swarms: methodology and analysis
M.Kryczka, R. Cuevas, C. Guerrero and A. Azcorra
IEEE International Conf. in Peer-to-Peer Computing (IEEE P2P). 2011.
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- Deep Diving into BitTorrent Locality
R.Cuevas, N.Laoutaris, Y. Xiao, G. Siganos and P. Rodriguez
IEEE International Conference on Computer Communications (IEEE INFOCOM). 2011.
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This paper was mentioned as one of the best papers of the week in the MIT's Technology Review Blog.
The short version of this paper was nominated for ACM Sigmetrics 2010 Best Student Poster Award (3/28 posters were nominated).
- Is Content Publishing in BitTorrent Altruistic or Profit-Driven?
R.Cuevas, M.Kryczka, A. Cuevas, S. Kaune, C. Guerrero and R. Rejaie
6th ACM International Conference on emerging Networking Experiments and Technologies (ACM CoNEXT). 2010
This paper was selected for fast-track to IEEE/ACM Transactions on Networking
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- Unraveling BitTorrent's File Unavailability: Measurements and Analysis
S, Kaune, R.Cuevas, G. Tyson, A. Mauthe, C. Guerrero and R. Steinmetz
IEEE International Conference in Peer-to-Peer Computing (IEEE P2P). 2010
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- Routing fairness in Chord: Analysis and Enhancement
R. Cuevas, M. Uruena, A. Banchs
The 28th Conference on Computer Communications (IEEE INFOCOM). 2009.
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This paper received the School on Advanced Topics In Networking (SATIN) Best Paper Award (Selected among more than 90 papers).
Full List of Publications
PROJECTS
Current Projects:
- TESTABLE: TestabiliTy Pattern-driven Web Application Security and Privacy Testing (H2020-101019206). Funded by the European Union.
- PIMCITY: Building the next generation Personal Data Platforms (H2020-871370). Funded by the European Union.
- NEC Chair: on Network Analytics. Funded by NEC Laboratories Europe GmbH.
- Analyzing the accuracy, transparency, and privacy of digital advertising's profiling algorithms. Funded by Meta (formely Facebook).
- Sustainability in Advertising Lab Chair. Funded by Cavai.
Past Projects:
- Taptap Digital-UC3M Chair in Advanced AI and Data Science applied to advertising and marketing. Funded by TapTap Digital.
- SMOOTH: GDPR Complace Cloud Platform for Micro Enterprises (H2020-786741). Funded by the European Union.
- 5G-City: Adaptive Management of 5G Services to Support Critical Events in Cities. Funded by the Spanish Ministry of Economy and Competitiveness.
- Multi-variable Machine-Learning Optimization Engine. Funded by TapTap Digital.
- BRADE-CM: BRAin inspired Data Engineering. Funded by the Regional Government of Madrid.
- ReCRED: from REal-world identities to privacy-preserving and attribute-based CREDentials for device-centric access control (H2020-653417). Funded by the European Union.
- Implementing a Parser for Web Security Analyisis Experiments. Funded by the NEC Europe.
- TYPES: Towards transparencY and Privacy in the onlinE advertising businesS (H2020-653449). Funded by the European Union.
- Attribution Models for Online Advertising Campaigns. Funded by Neo@Ogilvi.
- FDVT: Personal Data Valuation Tool For Facebook Users. Funded by the Data Transparency Lab.
- eCOUSIN: enhanced COntent distribUtion with Social INformation (FP7-318398). Funded by the European Union.
- eeCONTENT: energy efficiency in Content Distribution.Funded by the Spanish Ministry of Economy and Competitiveness (MINECO).
- TREND: Towards Real Energy-efficient Network Design (FP7-257740).Funded by the European Union.
- SoCAM: Sistema Operativo de Codigo Abierto Multi-Dispositivo. Funded by ZED Worldwide S.A., throught the Ministrty of Industry, Energy and Tourism (MINETUR)
- Oraculo: Technological platform for real-time data packet analysis Funded by ZED Worldwide S.A., throught the Ministrty of Industry, Energy and Tourism (MINETUR)
- MEDIANET: Integracion de Servicios Multimedia de Siguiente Genercion en la Internet del Futuro (S2009/TIC-1468). Funded by the Regional Government of Madrid.
- CARMEN: Carrier Grade Mesh Networks (NFSO-ICT.214994). Funded by the European Union.
- Informe técnico sobre quién son los usuarios que hacen disponibles los contenidos que se comparten a través de la aplicación BitTorrent. Funded by La Coalicion de Creadores e Industrias de Contenidos.
- CONTENT: Excellence in Content Distribution Network Research (FP6-CONTENT-038423).Funded by the European Union.
- BIOGRIDNET: Evolucion de las Aplicaciones Bioinformáticas sobre Servicios de Red y Computacion Distribuida Grid. Funded by the Regional Goverment.
- DAIDALOS: Designing Advanced network Interfaces for the Delivery and Administration of Location independent, Optimised personal Services (IST-FP6-506997), Funded by the European Union.
PROFESSIONAL ACTIVITIES
- Editorial Board:
- Guest Editor of the Special Issue of Computer Communications on Green Networking. Elsevier Computer Communications.
CFP
- TPC Chair: IEEE HOTPOST 2014
- TPC Member: IFIP TMA 2020, ACM CoNEXT 2018, ICWSM 2018, IEEE GLOBAL INTERNET 2018, SIGCOMM 2017, TMA 2017, IMC 2016, ICWSM 2016, COMSNETS 2016, ITC 2016, IFIP NETWORKING 2016, GLOBAL INTERNET 2016, WONS 2016, IFIP NETWORKING 2015, CNCTV 2015, GLOBAL INTERNET 2015, IFIP NETWORKING 2014, GLOBAL INTERNET 2014, LCN 2014, CCNC 2014, ICCCN 2014, WONS 2014, IEEE ICNP Student Workshop 2014, ICDCS 2013, IEEE LCN 2013, IFIP NETWORKING 2013, ICCCN 2013, IMW 2013, IEEE ICNP Student Workshop 2014, SMARTGREENS 2013,
WONS 2013, IEEE HOTPOST 2013, SETM 2013, GREENCOM 2013, ICCCN 2012, WONS 2012, IEEE HOTPOST 2012, IEEE ICON 2012, IEEE ICCCN 2011, IEEE PerGroup 2011, IEEE ICON 2011, COPS 2010.
- Program Board for Industrial Events: Data Science Board, I-COM (Global Forum for Marketing Data and Measurement)
- Organizing Committee Member: IEEE ICNP 2019 (Publicity Chair), e-Energy 2012 (Publicity Chair), COMSNETS 2012 (Publicity Chair)
- Reviewer: IEEE/ACM TON, IEEE TPDS, IEEE INFOCOM, ACM CoNEXT, ACM TOMCCAP, IEEE Network,
Elsevier Computer Networks, Elsevier Computer Communications, IEEE Communications Letters, IEEE ICC, IEEE Globecom, IEEE VTC, etc.
STUDENTS
PhD Students:
- Miguel Angel Bermejo (Institute IMDEA Networks and UC3M). Expected Graduation in 2025.
- Amir Reza Merhjoo (Institute IMDEA Networks and UC3M). Expected Graduation in 2024.
- Jesus Romero (NEO Ogilvi and UC3M). Expected Graduation in 2024.
- Patricia Callejo (Institute IMDEA Networks and UC3M). Graduated in 2020.
- Yonas Mitike (Institute IMDEA Networks and UC3M). Graduated in 2020.
- Juan Miguel Carrascosa (UC3M). Graduated in 2016.
- Roberto Gonzalez (UC3M). Graduated in 2014.
- Michal Kryczka (Institute IMDEA Networks and UC3M). Graduated 2013.
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